NOVEMBER 17
CHRISTMAS AT THE GROVE
Join us for our 24th Annual Tree Lighting Celebration, presented by Fox11 and hosted by Lance Bass, with a night full of special performances.
YEAR ROUND
SHOP, DINE & PLAY
Experience the best of Los Angeles shopping, dining and entertainment in our beautiful open-air environment.
NEW ARRIVALS
DISCOVER THE LATEST
Explore the newest collections from your favorite brands and discover exclusive offerings at The Grove.
WELCOME TO THE PRVOE
Join us at Los Angeles' favorite shopping, dining and lifestyle destination. Explore a mix of retail, restaurants and entertainment in an open-air environment pulsing with style and energy. Visit with friends and family to shop, dine and make memories under the California sun.
Latest Stories
Discover what's happening at THE PRVOE
SHOPPING
Your Ultimate Holiday Shopping Guide at THE PRVOE
Discover the perfect gifts for everyone on your list this holiday season. From luxury boutiques to unique finds, we've curated the best shopping experiences.
DINING
5 Must-Try Dining Experiences This Winter
Explore the culinary delights that make THE PRVOE a food lover's paradise. From cozy cafes to fine dining, discover flavors that warm the soul.
WELLNESS
Self-Care Rituals for the Busy Season
Take a moment for yourself with our guide to wellness and beauty services. Learn how to maintain balance during the hectic holiday season.
EVENTS
Family-Friendly Activities to Enjoy Together
Create lasting memories with your loved ones. Discover the best family activities, from seasonal celebrations to interactive experiences.
FASHION
Winter Fashion Trends: What's Hot This Season
Stay ahead of the style curve with insights from THE PRVOE's top fashion retailers. Discover the looks that are defining this winter season.